May 11, 2020

New England Pass Resorts Launch Pass Promise Program for 2020/21

Season pass purchasers for Sunday River, Sugarloaf, and Loon Mountain to receive season-length assurance, rollover option, and loyalty discounts with an extended deadline and payment plans.

LINCOLN, NH (May 11, 2020)- Loon Mountain Resort, Sugarloaf, and Sunday River Resort have announced the new 2020/21 New England Pass Promise program for ski season pass holders to provide peace of mind and confidence for skiing and snowboarding next winter.

The New England Pass Promise provides the following benefits and assurances:

  • Worry-Free Winter Assurance - This program ensures that purchasers are provided with a full winter for the 2020/21 season, during which the three resorts will collectively be open for 150 days of skiing. In the event that the ski areas are not able to deliver on this full commitment, the pass holder will be given a credit toward the following season's pass. In addition, pass holders can defer the value of an unused 2020/21 pass as a credit towards a 2021/22 pass for any reason through December 10, 2020 at no cost. Worry-Free Winter Assurance is included at no additional charge with every season pass product purchased by June 15, 2020.
  • Loyalty Discounts - As appreciation for continued loyalty, New England Passholders from the 2018/19 and 2019/20 seasons will be eligible for a renewal discount on the purchase of any 2020/21 pass. Eligible pass holders who purchased a pass prior to the New England Pass Promise program launch will be automatically credited.
  • Extended Deadline and Payment Plans - The deadline to purchase these passes at the rates from the New England Pass Spring Sale is extended to June 15, 2020, and extends early-purchase incentives with a $50 deposit on the Easy Pay Plan. The Easy Pay Plan allows purchasers to pay their pass in four, interest-free scheduled installments before the winter season. Season passes will go off sale after June 15, 2020. As the resorts work to accommodate social distancing in operations next season, there may be a limit set on the number of season pass available to purchase in the fall.

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Media Contact: Louise Smith, Communications Manager