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White Mountain Oktoberfest Oct. 10-11

Monday, September 14, 2015

LINCOLN, NH (September 14, 2015) - White Mountain Oktoberfest, the region's largest celebration of German beer, food, and culture, will bring a taste of the Bavarian Alps to New Hampshire's Loon Mountain Resort over Columbus Day Weekend, Oct. 10-11, 2015.

Timed to coincide with New Hampshire's vibrant foliage season, White Mountain Oktoberfest will give revelers an opportunity to enjoy seasonal brews, bratwurst, and breathtaking scenery alongside friends old and new. The two-day festival, presented this year by new partner Samuel Adams, will offer free admission and fun activities for the entire family.

Guests of all ages will enjoy a weekend packed with exciting events, including the Samuel Adams Stein Hoisting Competition; Adult Keg Toss; Kids' Root Beer Keg Toss; Stein-Carryin' Keg-Rollin' Relay Race; plus water balloon launching, pumpkin painting, and more. A few lucky winners will take home three-foot-tall 2015 Samuel Adams Oktoberfest steins, and an indoor/outdoor beer garden will serve an array of Samuel Adams brews - including the new, limited-edition Pumpkin Batch ale, available on tap only at White Mountain Oktoberfest.

Visitors who plan ahead can sip their ale in a limited-edition 2015 White Mountain Oktoberfest glass boot. These tall one-liter steins are available online through Oct. 9, and due to limited quantities will not be available during White Mountain Oktoberfest.

Guests are encouraged to wear lederhosen, dirndls, and other authentic German garb for a chance to win prizes throughout the weekend. Life-size Samuel Adams cutouts and themed photo backdrops - think a Sound of Music-style alpine meadow or Munich beer hall - will provide fun opportunities for group photos. Visitors can share their White Mountain Oktoberfest memories by tagging their photos #WMOktoberfest on Twitter, Facebook, and Instagram.

While enjoying White Mountain Oktoberfest, guests can also purchase their 2015/16 New England Passes valid at Loon, Sunday River and Sugarloaf. With New England Passes on sale at preseason prices through October 12, White Mountain Oktoberfest provides the perfect, last-minute opportunity to buy. Passes will be on sale all weekend, so visitors can swing by the New England Pass office in the Gondola Barn, take a photo, and bring their pass home with them day. Passes are also available online.