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Loon Mountain Resort Names New VP of Mountain Operations, VP of Marketing, and VP of Guest Services

Monday, July 9, 2018

For immediate release

Lincoln, N.H. (July 9, 2018) - Loon Mountain Resort is pleased to announce the promotion of three longtime employees to senior leadership positions. Brian Norton, the director of mountain sports development for Boyne Resorts, will become Loon's vice president of mountain operations. Kevin Bell, Loon's marketing manager, will become the resort's vice president of marketing. Andrew Noyes, Loon's current vice president of mountain operations, will become vice president of guest services, a newly-created position.

Brian Norton began his career in the ski industry at Loon in 2001 as a lift attendant and terrain park employee. Promoted to terrain park manager in 2007, Norton helped establish Loon's reputation for progressive, industry-leading terrain parks. Under his leadership, Loon's terrain parks became nationally recognized, winning accolades from Transworld Snowboarding magazine, Freeskier, and other industry publications. In 2015, he was named terrain park surfaces manager for Boyne Resorts, where he was responsible for creating consistency in terrain park operations across all of the company's resorts. In the fall of 2017, he was promoted to director of mountain sports development for Boyne Resorts. He is currently active in a number of ski industry initiatives, serving on the National Ski Area Association (NSAA) Freestyle Terrain Committee and is a regular presenter and instructor at Ski Area Management's Cutters Camp.

"Loon is home to me, and it feels good to be back full time," Norton said. "I plan to follow through on the work that was started by a lot of great people before me, and will continue to establish Loon as an industry-leader in ski resort operations."

Andrew Noyes, who has served as Loon's vice president of mountain operations since 2016, will become the resort's vice president of guest services. In his new role, Noyes will oversee group sales, ticketing, and customer service. Noyes is no stranger to these aspects of Loon's business. Upon graduating from Lyndon State College in 1984, he took a position at The Inn at Loon, which later became The Mountain Club on Loon hotel. He left the hotel in 1996 to become Loon's director of sales, a position he held until becoming vice president of mountain operations in 2016. In 2012, Noyes was awarded the Business Excellence Award by the N.H. Travel Council, and later received the 2016 BEWI Award, which recognizes ski industry salespeople for their professionalism, dedication, and passion for the snowsports lifestyle.

"I'm looking forward to taking on this new role," Noyes said. "Loon already provides great guest service, but there's always room to improve. I'm fully committed to working with our various resort departments to develop employee training standards and streamline resort processes that will further improve the experience of our guests."

Kevin Bell, who has served as Loon's marketing manager since 2012, will become the resort's vice president of marketing. Bell, who graduated from Plymouth State College in 2002, started his ski industry career at Loon in 2003 as an assistant terrain park supervisor. He became a graphic designer for Booth Creek Resorts in 2005, working closely with the marketing teams at Loon, Waterville Valley Resort, and Cranmore Mountain Resort. He became marketing manager for Loon in the fall of 2012.

"It's a tremendous honor to join the leadership team at Loon. I have been fortunate enough to work in both marketing and operations roles at the resort and the staff here is the true definition of teamwork," Bell said. "Together, we will stay focused on delivering an excellent experience for our guests - of all seasons."

"We're committed to developing great people at Loon, and the promotion of Brian, Kevin, and Andrew shows that," said Jay Scambio, Loon's president and general manager. "Brian and Kevin know Loon inside and out, and they know our guests incredibly well. I'm looking forward to the new perspectives and energy they'll bring to our leadership team. I'm equally excited to see Andrew in his new role as vice president of guest services. His long track record of providing exceptional guest service makes him uniquely qualified for this position, and I know our guests will benefit greatly from the work he plans to do."